About Me
My name is Rachel Carmichael
I am a versatile professional with extensive experience across IT, product, and management before finding my true passion in analytics.
I have 10 years of experience in analytics. Before starting Alpine Analytics, I worked as a director-level consultant for a prominent firm for 5 years, serving as a trusted advisor for many well known businesses including Adweek, Bloomberg, The Motley Fool, Benefit Cosmetics, Bill.com, Land.com, Roadie, WebMD, Westgate Resorts, Neustar and more.
I offer many services including analytics audits, data collection designs, tool selections, tool implementations, A/B/N tests, and integration and configuration of everything from marketing automation to conversion pixels in platforms such as Google Analytics, Amplitude, Mixpanel, Adobe Analytics, Optimizely, Braze, Appsflyer, Branch, Looker & Looker Studio, Tableau, SQL, Google Tag Manager, Segment, Tealium, Adobe Launch, and more.
I am a parent and a lover of mountains, hiking, skiing, horseback riding, gardening and ice hockey. I am a USAHockey certified youth hockey coach and a board member for a local therapeutic horsemanship program.
